Feb 25, 2023, 12:00 PM
Feb 25, 2023, 12:00 PM
- Sales at Barnes & Noble are rising because staff are it’s not trying to make stores “homogenous,” its CEO said.
- James Daunt started running the chain, which has 600 stores across the US, in 2019.
- “Sensible retailing principles” equal “terrible bookstores,” Daunt told the Business Studies podcast.
The CEO of Barnes & Noble said the retailer has prospered because it rejected the “sensible retailing principles” that made other chain bookstores “inherently boring.”
James Daunt told the podcast Business Studies that Barnes & Noble’s bookstores succeed when they’re unique and adaptable, and not “consistent” and “homogenous.”
The British business figure has been credited with saving Britain’s biggest bookstore chain, Waterstones, which he started running in 2011 when it was on the verge of bankruptcy.
Stephanie L. Gross, MSLIS 