How To Write A Stellar LinkedIn Summary

Leadership | Career advice | Social Media | Personal Branding

William Arruda July 09, 2017

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Photo credit: Shutterstock

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently launched an entirely new interface. In addition, the world of work has evolved even more into a place where the free-agent mindset is essential for prosperity. So it’s time for a major update to my last post on this topic.

Before we get into the mechanics of crafting a brilliant summary, let’s start with why your LinkedIn summary is so essential to your success:

• LinkedIn is often the first place people go when they are looking to evaluate you in a professional capacity.

• If people Google your name to learn about you, your LinkedIn profile is likely to show up in one of the top spots in the search results. Since 62% of Google clicks go to the top three search results, those who start at Google will end up at LinkedIn.

• For many of us, a LinkedIn profile is the most comprehensive bio we have on the web. Your LinkedIn summary (all 2,000 or fewer characters) will likely be read by more people than any other version of your bio . This added exposure gives you a great opportunity to capture the attention of decision makers — but only if you have a summary that connects.

An effective LinkedIn summary does three things: Read more…

Stop Answering “What’s Your Greatest Weakness” with Badly-Spun Positives

Career Advice | Interviews | Employment

by Alan Henry 1-20-2015

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The idea that you should answer “what’s your biggest weakness” in a job interview with something that’s really just a positive trait (“I’m a workaholic!” or “I’m a perfectionist!”) is something you’ll hear often from career coaches. The truth is, just stop. Every interviewer everywhere has heard it before, and would rather you just be honest.

This is one of those job hunting tips that’s often repeated. We’ve discussed how to best answer this question before, among other tricky interview questions, but if you catch yourself about to spin a positive into something that could appear negative just to get through the question without looking like you actually have any weaknesses, you’ve probably revealed your real issue then and there—a lack of clarity, honesty, and capacity for self-introspection. Ultimately, your answer to the question should be well considered and relevant to the job and the interview, and it should be an actual point you’d like to work on and improve—not something designed to just make you look good. Read more…

How to market yourself with a winning résumé

by Dennis McCafferty | 12-08-2016

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Are you one of the many executives who haven’t looked at their résumé in months … or years? Do you think it’s not necessary because you’re secure and happy with your current company and feel that revising your résumé would be a waste of time? Well, you may want to reassess your thinking, because career experts recommend that you review your résumé at least once a year. After all, résumés are often submitted as part of consideration for award nominations, guest bylines, speaking events at industry conference and partnership opportunities. It would also help to have a strong résumé in case your organization gets involved in a merger or acquisition. To this end, we’ve come up with the following best practices for résumés, which is adapted from an article by Lisa Rangel, titled “9 Executive Résumé Trends for 2017.” Founder of ResumeCheatSheet.com, Rangel is an executive résumé writer and official LinkedIn moderator at Chameleonresumes.com. Career Toolkit recently named her as one of the top 28 résumé writers. – See more at: http://www.cioinsight.com/it-management/careers/slideshows/how-to-market-yourself-with-a-winning-resume.html#sthash.pcWgX3Gw.dpuf

Ten Things I Couldn’t Care Less About When I’m Hiring

Hiring people is such an organic and human activity, it kills me to see how many companies do it badly. They try to make recruiting a linear, data-driven and analytical process, but that’s impossible, because recruiting is all about the energy that flows between and among people.

It has nothing to do with data. It has nothing to do with particles — like all human activities, it is all about waves!

Recruiting has nothing to do with keyword-searching algorithms. How sad it is to see how my HR profession has devolved!   Read more…

 

The LinkedIn Profile Checklist Every Job Seeker Needs Don Goodman November 12, 2015

Job searching has taken a new direction. It’s not about going to the job boards, finding the job opening you like, and then applying to it. That method will only have you waiting by the phone for a call that’s likely not going to happen. Today’s job seekers need to take a more proactive and interactive approach called job networking – and LinkedIn is a resource to help you do it.

Related: 6 Things Recruiters Want To See On Your LinkedIn Profile

When you’ve created an effective LinkedIn profile, it’ll help you get in front of the right contacts (recruiters, hiring managers, professionals in the field, etc.) who can lead you to the path of the next job opportunity. However, in order for it all to happen you do need a LinkedIn profile that communicates and displays the right information. Take a run through the LinkedIn Profile checklist below:

Present a Headline that talks to your target audience. Read more….

A top recruiter on what anyone can see after 30 seconds with your resume

Hello. (Inspirestock/Corbis)

This question originally appeared on Quora: What do recruiters look for in a resume at first glance? Answer by Ambra Benjamin, Engineering Recruiter.

 I don’t look through stacks of resumes anymore. I hate paper. I do everything online.
 There has been for many decades, a mysterious Wizard of Oz-type viewpoint of the recruiting world that I think is somewhat misappropriated. People seem to be truly fascinated by what goes on behind the curtain, when in reality, recruiters aren’t running the covert operation many think. “Does this candidate seem like they stand a chance of being a good match for this role? If yes, proceed to next step. If no, reject.”
 I’ll highlight how I personally absorb a resume. I should preface this by saying that currently I primarily recruit for senior-level software engineers. In my past life I recruited for PMs, MBAs, finance, sales, and pretty much all of it. Everything I’m about to say broadly applies to all of these fields. I also was a campus recruiter, and you read resumes of new grads a bit differently since experience is less meaty. So for non-new grads, here’s how it goes in my brain:
  • Most recent role. I’m generally trying to figure out what this person’s current status is, and why/if they might even be interested in a new role. Have they only been in their last position for three months? If so, probably not the best time for me to reach out, right? Unless they work for Zynga, or somewhere tragic like that (said with great respect for Farmville, the app that put Facebook apps on the map). If it’s an incoming resume, I’m wondering why the candidate is looking now. Are they laid off? Did they get fired? Have they only been in their role for a few months and they’re possibly hating it? But most importantly, is their most recent experience relevant to the position for which I’m hiring?
  • Company recognition. Not even gonna lie. I am a company snob. Now don’t get all Judgy McJudgerson about my judgy-ness. Hear me out. It’s not even that I think certain companies are better than others (although some most certainly are). It’s purely a matter of how quickly can I assign a frame of reference. This is also known as “credibility.” Oh you worked at Amazon? Then you’re probably accustomed to working on projects at scale. You’re at a well known crash-and-burn start-up? You have probably worn many hats and have been running at a sprinter’s pace. There are some pretty blatant if/then associations I can make simply by recognizing a company name. Because recruiters have generally been doing this job for awhile, we notice patterns and trends among candidates from certain companies and we formulate assumptions as a result. There are edge cases and our assumptions can fail us, but again, this is a resume review; we’re talking a less than 20-second analysis. Assigning frame of reference is often more difficult to do when a candidate has only worked for obscure companies I’ve never heard of. When I can’t assign company recognition, it just means I have to read the resume a little deeper, which usually isn’t an issue, unless it’s poorly formatted, poorly written, uninformative, and wrought with spelling errors—in which case, you might have lost my interest.

Read more….http://qz.com/525496/done-what-a-recruiter-sees-on-your-resume-at-first-glance/

What Went Right: A Case Study of a Successful Hiring (Part 1) by Ellen Mehling, Career Development Consultant, METRO

Ellen MehlingEllen Mehling: Where did you go to school? What degrees and/or certificates do you hold?

Krissa Corbett Cavouras: I attended Sarah Lawrence for my undergraduate degree and earned my masters from Pratt School of Information and Library Science (SILS) in 2011.
EM: Were you employed elsewhere when you applied for this job? For how long had you been job hunting?

KCC: I was working for a small e-commerce company, as a knowledge manager on their marketing team, for two years prior to starting at Brooklyn Public Library. I had probably been actively looking for about three months when I had my first interview here.
EM: How did you learn about the position? Did you have any connections via your network to that workplace?

KCC: I heard about the position on a couple of fronts — first, because I’ve had Brooklyn Public Library’s job page bookmarked for years, ever since I graduated from library school! Second, my manager Robin and I have several mutual friends from our early days as bloggers, so I saw the job shared around that mutual circle on Facebook. (I do think that’s how I knew it was in serious recruitment, because sometimes you don’t know from a website job posting if it’s a really open position.) I also have several library school colleagues who now work in the system, although I don’t think I saw this specific posting on my library school listserv. http://metro.org/articles/what-went-right-a-case-study-of-a-successful-hiring-part-1/