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How To Write A Stellar LinkedIn Summary

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Leadership | Career advice | Social Media | Personal Branding

William Arruda July 09, 2017

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Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently launched an entirely new interface. In addition, the world of work has evolved even more into a place where the free-agent mindset is essential for prosperity. So it’s time for a major update to my last post on this topic.

Before we get into the mechanics of crafting a brilliant summary, let’s start with why your LinkedIn summary is so essential to your success:

• LinkedIn is often the first place people go when they are looking to evaluate you in a professional capacity.

• If people Google your name to learn about you, your LinkedIn profile is likely to show up in one of the top spots in the search results. Since 62% of Google clicks go to the top three search results, those who start at Google will end up at LinkedIn.

• For many of us, a LinkedIn profile is the most comprehensive bio we have on the web. Your LinkedIn summary (all 2,000 or fewer characters) will likely be read by more people than any other version of your bio . This added exposure gives you a great opportunity to capture the attention of decision makers — but only if you have a summary that connects.

An effective LinkedIn summary does three things: Read more…

10 Ways The Job Application Process Is Changing

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10 Ways The Job Application Process Is Changing

1. Applicants Are Using E-Notes 

The job search application is becoming less formal and this trend has extended to cover letters. While I still recommend having a well-written one handy, sending a briefer and less formal version in the body of an email — an e-note — as opposed to attaching a separate document, is increasing in popularity and acceptance. One should still include interest, achievements and relevant skills.   – Emily Kapit, MS, MRW, ACRW, CPRW, ReFresh Your Step, LLC 

2. Job Ads Are Not Where You Put Your Energy 

It’s not all that new but the reality is that the online employment system is broken. Employers post job ads and then become overwhelmed with candidates who aren’t quite right. The real power lies in getting connected through LinkedIn LNKD +0.16%, colleagues, professional associations and network meetings. Figure out where you want to work and then create a job or tap an unadvertised position.   – Laura DeCarlo, Career Directors international 

Read more…_

How To List Online Courses On Your Resume The Right Way (Because Yes, There Is A Wrong Way)

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The Muse ,  

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So you’ve been taking some online courses. You’ve learned a ton, and you’ve even been using your new skills at work or to develop a side project.

But now you’re contemplating a career move and wondering how (and even whether) to include your continuing education on your resume. You’re right to approach this task thoughtfully. Online courses are still relatively new, recruiters can be skeptical and in certain cases, listing your online education can actually make your resume worse.

I spoke to several recruiters and hiring managers to gather insight on what they think when they see online courses listed on candidates’ resumes. So, whether you aced your marketing MOOC (Massive Open Online Course), killed it in coding bootcamp, or taught yourself graphic design, here are some of their tips on how to tell that story in your application:

1. Put Them In Their Proper Place

Across the board, the hiring managers and recruiters I spoke with agreed that MOOCs and other online courses can help make the case that you can do the job. However, they also think these classes shouldn’t be the star of the show. As Anne Lewis, the Director of Sales and Recruitment for Betts Recruiting, a firm specializing in recruitment for technology companies, told me, “In general, MOOCs can help to make candidate profiles stronger, especially junior candidates who don’t have as much experience.” Read more…

The LinkedIn Profile Checklist Every Job Seeker Needs Don Goodman November 12, 2015

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Job searching has taken a new direction. It’s not about going to the job boards, finding the job opening you like, and then applying to it. That method will only have you waiting by the phone for a call that’s likely not going to happen. Today’s job seekers need to take a more proactive and interactive approach called job networking – and LinkedIn is a resource to help you do it.

Related: 6 Things Recruiters Want To See On Your LinkedIn Profile

When you’ve created an effective LinkedIn profile, it’ll help you get in front of the right contacts (recruiters, hiring managers, professionals in the field, etc.) who can lead you to the path of the next job opportunity. However, in order for it all to happen you do need a LinkedIn profile that communicates and displays the right information. Take a run through the LinkedIn Profile checklist below:

Present a Headline that talks to your target audience. Read more….

3 Reasons You Should Think Like A ‘Business-Of-One’ | CAREEREALISM

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3 Reasons You Should Think Like A ‘Business-Of-One’ | CAREEREALISM.

3 Reasons Why You Should Think Like A ‘Business-Of-One’

October 1, 2014 by 

Despite the doom and gloom of the current job market, you’ll find that a revolution is forming that’s quickly changing the world of work as we know it. Many Millennials have jumped ship in favor of being their own boss, while older generations are learning to build side businesses in tandem with their day jobs.

What do they know that most of us don’t? The economy has changed and we’re no longer handed a job upon graduating college. In fact, a college degree doesn’t do much to set you apart now, and you’re lucky if you can get a job at all. In 2012, the U.S. Bureau of Labor Statistics released an alarming stat; the average American worker stays at a job less than four and a half years.

This is why being the CEO of yourself is so important now. You are responsible for creating your own job title and carving out a successful career. We can no longer rely on having a secure job for the next 40 years and applying for Social Security during retirement at age 70. Both of these ideals are completely dead.

Read more at http://www.careerealism.com/business-of-one-reasons/#krPGfjDKIKDA3UCV.99

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