You finally got the call you’ve been waiting for: an invitation to interview for a job you’re really excited about. What do you need to do now to ensure you ace the interview?

Here are four steps that will position you as strongly as possible to wow your interviewer:

1. Research the company. It’s important to get familiar with the company you’ll be interviewing with. Understanding the context your interviewers are working in will help you have a more intelligent conversation.

This doesn’t mean simply memorizing facts about the company; there’s not a lot of utility in that. Rather, you’re looking for the answers to questions like these:

• How does the company see itself? What would its employees say makes it different from its competition?
• What is the company most known for?
• Has it been in the news lately? If so, for what?
• What are the company’s biggest current initiatives, projects, products or clients?
• What info can you find about the company’s culture and values?
• Roughly what size is the company?
• Who are the company’s key players? What kind of backgrounds do they bring to their roles?

If you come across as someone with a baseline understanding of these basics about the company, your interviewers will much more easily picture you in the job. Conversely, if you don’t seem to know any of this information, they’re likely to wonder how interested you really are and whether you even really understand what they do. Research the company before interviewing. Try to find out how the company sees itself, what it’s most known for and who its key players are.