Consulting | Freelance  |Marketing  | Strategic Planning

by Mary Ellen Bates The Reluctant Entrepreneur |April 29, 2019

I’ve seen a lot of myths about consulting, all of them as hoary and false as the idea that if you build a better mousetrap, people will beat a path to your door. Following are the infopreneur myths I’ve found to be most prevalent… and wrong.

#1. Consulting is what people do when they’re between jobs
In my experience, you can’t both start a business and look for a job; either you are focused on finding what your clients need most and how you can meet those needs, or you’re focused on finding who will hire you for your skills.

#2. The services I provided as an employee will be valued by consulting clients
Broadly speaking, employees are paid to maintain processes, while consultants are paid for outcomes. While you may do the same type of work as a consultant as you did as an employee, the focus – and what your client is paying you for – is very different. Read more…