The Myth and the Reality of the Evolving Patron | American Libraries Magazine

Lee Rainie, director of the Pew Internet and American Life Project

By Brita Zitin

The Scoop

Lee Rainie

Lee Rainie, director of the Pew Internet and American Life Project, knows how to win over a roomful of librarians, as he proved at the RUSA President’s Program, where he was the keynote speaker. He’s generous with both his flattery (“Every day spent with librarians is a good day”) and his cat photos (the feline census of his slideshow reached well into the double digits). But he also delivers—in abundance—what information professionals really want: reliable data that makes library work more meaningful.

The research pursued by Rainie and his colleagues at the Pew Internet and American Life Project covers library use on the national level and cannot substitute for insight into a particular community gathered through the kind of deep listening advocated by the Harwood Institute [http://www.ala.org/transforminglibraries/libraries-transforming-communities]. Still, Rainie has a talent for translating these broad strokes into practical tips. Drawing on Pew’s recent report “Parents, Children, Libraries, and Reading,” he said, “If you want to figure out who loves you most, it’s parents of minor children, and within that, the moms. Romance the moms.” Read more…

via The Myth and the Reality of the Evolving Patron | American Libraries Magazine.

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10 Great Technology Initiatives for Your Library | American Libraries Magazine

By Ellyssa Kroski

cloudcomputing

Want to incorporate new ideas into your library’s digital strategy? Here are some tips

Posted Tue, 02/19/2013 – 18:57

Today’s hottest web and mobile technologies are offering libraries a new world of opportunities to engage patrons. Ultra-popular social media websites and apps combined with the availability of affordable cloud-based services and the evolution and adoption of mobile devices are enabling librarians to share and build communities, store and analyze large collections of data, create digital collections, and access information and services in ways never thought about before.

Libraries have become technology leaders by integrating cutting-edge tools to enhance users’ experience. It’s not enough to redesign the library website. Best practices mean developing user personas and following usability strategies to produce user-informed designs. New digital collections are stored in the cloud and mobile applications are developed around them. Libraries are claiming their venues on location-based mobile social networks, developing bleeding-edge augmented reality applications, and participating in semantic web efforts.

Forward-thinking librarians are actively experimenting with and incorporating these new technologies into their digital strategies. Here are 10 ideas for you to leverage today’s most innovative tools and techniques. All of these come straight from The Tech Set #11–20 series (ALA TechSource, June 2012).

Read more…

via 10 Great Technology Initiatives for Your Library | American Libraries Magazine.

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