Do you get tongue-tied when asked about your strengths on a job interview? Are people often surprised by your skills? Would you rather eat glass than risk sounding like a braggart? If so, keep reading!

Tooting your own horn (gracefully) is a vital business competency. This age of hyper-communication does not reward obscurity. Nevertheless, most of us still don’t know half of the best things about the people around us. That’s kind of sad, isn’t it?

No one knows exactly what you can do faster, more resourcefully, more precisely, or with as few end-user problems, as you do. If your boss (or prospective boss), your clients, or your customers don’t know what you’re capable of, they may find someone else to do it. You would tell them about an issue that put them at a disadvantage, wouldn’t you? Well, they have just as much of a right to know what you’re great at.

You can get more buy-in, strengthen your network, become the go-to person in your specialty, and garner more respect and trust if you follow these four principles:

1. What you can do is only relevant to someone who needs it.

It’s about your skill, not about ”you.” Know who your audience is and target your message to their needs. You may not need to tell your coworkers you doubled your sales from last year, but the VP of marketing may benefit from knowing how you did that.

2. Give credit where credit is due.

Nobody achieves greatness alone. By acknowledging others’ contributions, you also point to your role in the achievement. It can be more powerful to let that be implied, rather than stated outright. No harm in making that acknowledgement in front of your boss, though. Read more…