If you had told me when I was a newbie librarian a lot of years ago that I’d be co-authoring a book someday that had “marketing” in the title I would have (a) laughed and (b) told you “no way.” I didn’t see that in my future at all.
Then 35 years passed. In the interim electronic resources came along, I got interested in them, started to review them, and they became part of my daily work and life. A big part. Next I became interested in library assessment, since it, too, started to form a large part of my library life (beginning with work on focus groups). When I attended the 2010 ARL Assessment Conference in Baltimore (which turns out to be the best library conference I’ve ever attended), I heard Marie Kennedy speak, her presentation entitled, “Cycling Through: Paths Libraries Take to Marketing Electronic Resources.” Not surprisingly, the room was packed, and also not surprisingly, what Marie said was taken down word for word by that audience. Read more…
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Stephanie L. Gross, MSLIS 