With time seeming at an ever-higher premium, it can be hard to find time to improve your career prospects whilst studying or working full-time. With Twitter, however, you can do it in only 140-characters.

Follow potential employers:

If you’re thinking about a career change or looking for a graduate job at a specific company, make sure you’ve followed them on Twitter. That way you can keep up-to-date with anything and everything that is happening with them. Whether they’ve just completed an important purchase or had a huge bake sale, you can use this information to your advantage in applications and interviews. Moreover, companies often have specific career-focused profiles, so follow these for information on vacancies, deadlines, etc.

Clear out the dead wood:

Once you’ve followed all your potential employers, your Twitter feed might start to become increasingly busy. If you haven’t got time to scroll through hundreds of updates every day, have a look at the people you’re following. We’ve all made the mistake of following amusing accounts which now result in viral spam and clickbait. Unfollowing someone only takes a second but could save you loads of time in the long run. If you really can’t bear to lose all that humour, consider making another Twitter profile, and separating work and social accounts. That way you can have all the career-relevant information in one place. Read more…