2014 SLA@Pratt Skill Share – Librarians in the 21st Century

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The Myth and the Reality of the Evolving Patron | American Libraries Magazine

Lee Rainie, director of the Pew Internet and American Life Project

By Brita Zitin

The Scoop

Lee Rainie

Lee Rainie, director of the Pew Internet and American Life Project, knows how to win over a roomful of librarians, as he proved at the RUSA President’s Program, where he was the keynote speaker. He’s generous with both his flattery (“Every day spent with librarians is a good day”) and his cat photos (the feline census of his slideshow reached well into the double digits). But he also delivers—in abundance—what information professionals really want: reliable data that makes library work more meaningful.

The research pursued by Rainie and his colleagues at the Pew Internet and American Life Project covers library use on the national level and cannot substitute for insight into a particular community gathered through the kind of deep listening advocated by the Harwood Institute [http://www.ala.org/transforminglibraries/libraries-transforming-communities]. Still, Rainie has a talent for translating these broad strokes into practical tips. Drawing on Pew’s recent report “Parents, Children, Libraries, and Reading,” he said, “If you want to figure out who loves you most, it’s parents of minor children, and within that, the moms. Romance the moms.” Read more…

via The Myth and the Reality of the Evolving Patron | American Libraries Magazine.

Library Learning Goes Online – YouTube

American Libraries Live—online learning is changing the way schools work. From elementary to graduate school to continuing education, online tools are creating new horizons in distance learning and new tools to supplement in-person learning. But what does this mean for libraries?

Sarah Steiner, Social Work and Virtual Services Librarian at Georgia State University Library will lead our expert panel:

  • John Shank, Instructional Design Librarian and Associate Director of the Center for Learning and Teaching at Penn State University
  • Lauren Pressley, Head of Instruction at Wake Forest University Libraries

6 Surprisingly Effective Networking Icebreakers | CareerBliss

6 Surprisingly Effective Networking Icebreakers
Posted April 23, 2013

Networking IcebreakersThe high school prom. Do you remember yours? For every daydream you had of dancing the night away to your favorite Billy Idol song, wrapped in the arms of your crush, there was also the pre-prom nightmare of arriving late, of wearing the wrong clothes, of spending the night alone on the bench while the guy or gal of your dreams leaves hand-in-hand with somebody else.

Unless you’re a die-hard social butterfly, networking events may inspire similar mixed feelings of both fear and anticipation in you.  In your mind’s eye, you see yourself effortlessly breezing from group to group, waves of laughter following you as you regale your peers with tales of your company’s climb to fame. In reality, you find yourself leaving after several awkward hours, tail between your legs, the pack of business cards you had specially printed for the event unopened in your pocket.

What can you do to make sure that the time and money you put into attending professional networking events pays off?

No matter what your reasons for attending, you won’t achieve a thing if you don’t talk to people, and to do that, you must first break the ice. You may have the most amazing business plan in the world, but nobody will know it if you don’t take that first step and make contact with them.

We asked industry experts for their best networking icebreakers. Read more…

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It’s About Time! Marketing Your Library’s Electronic Resources | Not Dead Yet

Cheryl LaGuardia1 It’s About Time! Marketing Your Library’s Electronic Resources | Not Dead YetIf you had told me when I was a newbie librarian a lot of years ago that I’d be co-authoring a book someday that had “marketing” in the title I would have (a) laughed and (b) told you “no way.” I didn’t see that in my future at all.

Then 35 years passed. In the interim electronic resources came along, I got interested in them, started to review them, and they became part of my daily work and life. A big part. Next I became interested in library assessment, since it, too, started to form a large part of my library life (beginning with work on focus groups). When I attended the 2010 ARL Assessment Conference in Baltimore (which turns out to be the best library conference I’ve ever attended), I heard Marie Kennedy speak, her presentation entitled, “Cycling Through: Paths Libraries Take to Marketing Electronic Resources.” Not surprisingly, the room was packed, and also not surprisingly, what Marie said was taken down word for word by that audience. Read more…

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